INTERNAL TEAMS ONLY
(MXT T-Mobile MLB Mariners Genesco)
VIRTUAL GAME Concepts
The Seattle MARINERS can become MLB's leader of innovative & immersive experiences for fans stuck at home and unable to attend games
HOW CAN WE KEEP FANS ENGAGED?
(& recruit new ones?)
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MXT & Genesco offer a creative selection of Remote Digital Offerings "REDO" that will both engage fans and put T-Mobile Mariners​ on the map as THE best virtual team to root for!
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We propose a collection of digital entertainment solutions that:
1) Promote Community & Culture
2) Strengthen the Emotional Attachment to your Brand
3) Aim to Increase Loyalty and offer New Revenue Streams
HOW WE DO IT
The key to successful implementation is working across devices and platforms. For this reason a multitude of solutions will make T-Mobile & Mariners stand-out from every other MLB (and probably sports) team in the US... and we'd love to help.
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This is the tech we use for our implementations, and any solution we create can usually be deployed efficiently to multiple devices and platforms.
Mobile
APPS
Transparent
Video
Augmented Reality
WebGL
360 Images, Videos & Tours
Virtual
Reality
MLB App
Custom App
Enhanced content for Web and Apps
Integration into Apps, WebPages (WebAR) &
Social Media (SocialAR)
Augmentation of 3D objects and mini-games into Web pages (no App required)
Augmentation of 3D objects and mini-games into Web pages (no App required)
Content used in other areas can further next gen solutions for at-home and in-stadium experiences
HOW DOES IT WORK?
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Our solutions are flexible and so work across multiple devices, and suit multiple scenarios. Expanding upon current plans, when a loyalty pack is emailed, mailed, or details are simply added to a website, users will be able to user their devices to engage like never before.
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Examples include a pack sent to the homes of members, alternative pack sent to schools, etc. each containing a small quantity of goodies together with a cheat-sheet that will encourage you to go to certain websites, optionally download an app, and engage like you've never engaged with a sports team before
Some examples include:
a) Bring the Moose into your room for interactive game-day pictures
b) Take a virtual tour of the stadium and unlock secret locations
c) Try on the team jersey/cap and even win/buy (also try on historic versions)
d) Bring your membership book and merch to life with Augmented Reality
e) and so much more... see below for details.
ADDITIONAL XR POSSIBILITIES
Oustide-Game
Things to do from home or school, anyday, anytime
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* 360 virtual tour with unlockable locations
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* Educational fun virtual Treasure Hunt
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* Stadium Fitness Maze game
Game Day
(Pre, Mid, Post)
Taking GameDay entertainmnet to the next level
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* Record & Submit your anthem, "Play-Ball" or 1st pitch
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* Pre&Post Party Hang-out
* Kiss Cam
* Hang cam
* Community cam
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* Screen Engagment AR triggers for stats & special info
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* Watch from Anywhere (or see 360 views)
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* Up-close 360 cam
Community, Family Fun & Education
Engage from home like never before
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* Moose Picture from home
* Background Pic changer
* Swap my Kit AR
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* TV augmentation feed
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* Mini-games e.g. Hydroplanes, Trivia
Special
Advanced & Longer Term Features & Functions
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* Loyalty & Engagement Prizes and Advertising
e.g. Popcorn and Beer delivery
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* Charity engagement
* Advanced features
e.g. 360 locker feed, stats feed,
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* VR integration
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* Re-opening specials
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Let's take a closer look at some examples...
360 Interactive Virtual Stadium Tours
(and treasure hunts)
Our 360 tours can be made interactive with pop-up historical information, videos, imagery, quizzes, and un-lockables.
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Who doesn't want to see what it's like in the locker rooms, the bull-pen during warm-ups, the batter's box or other inaccessible places?
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Create interactable points of interest for education, nostalgia and fun.
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Additional enhancement possibilities available through 5G, loyalty incentives and advertisement revenue
Tours like these can be adapted easily and regularly, and adapted for multiple devices and platform (e.g. web, video, app, and VR)
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For best results do this tour on a computer and by clicking the
AR Magenta Mojo Fireworks Cup
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This is an example of how we can bring the Mojo Cup to life using the camera of the user's cell phone.
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We worked with MLB to integrate this into the MLB app. As it is unlikely to be used in it's current form, an example repurpose could be to bring life to a cup sent in a goodie box to members.
AR MOJO CUP
ADDING LIFE TO MEMBERSHIP BOOKLETS, POSTERS, QR CODES, EVEN TV IMAGES
AR Stadium via Target trigger image
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This AR uses a target image that could be from a book, magazine, brochure, ticket, or even on the TV screen for mid-game interactions.
AR image comes to life with voiceover
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This solution shows how an image of a face can be brought to life to tell a story.
A pop-up image could appear on the TV screen that when scanned with the phone would add unique information.
MOBILE GAMES & SOCIAL AR
Social Media Plug-Ins
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We all like to be part of a community and many like to share those experiences... we can help!
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In this example we show how we can add a frame to an image (e.g. a virtual baseball card) together with dates and hashtags, and also allow the ability to change backgrounds and even faces.
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Users could submit their images or videos to their favorite social media and win a mention during the game.
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This would also be a great way to capture "anthem" or "play-ball" or "kiss cam" submissions.
Caps and T-Shirts - merch and selfies
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We could adjust this to offer virtual clothing try-ons, from this years kit to those of yesteryear... even with the ability to buy now, submit pictures, and/or win prizes.
Mini-Games
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For a well known retailer (soon to be announced), we created​ a collection of family orientated mini-games that could be adjusted to offer virtual "hydro-planes" and more
CUSTOM APP for maximum flexibility
Custom and/or Plug-in Apps
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We have experience integrating into major apps, yet have also created over 40 apps of our own, and have over 2.5M downloads for our apps.
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One option would be for T-Mobile & Mariners to have a custom app for game-time interaction - to fully allow the ability of rapid iterations & upgrades, along with full flexibility for integrating the latest tech has to offer - along with data capture
EVEN YOUR WEBSITE CAN USE AR
(and interactive 3D)
Integrate continuous offers and special features on your web, in your apps, and in the stadium
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Most of our solutions are capable of being adapted to work on the web, on phones, tablets, in AR and even VR.
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This interactive 3D T-Mobile Park stadium was created for the MLB app, yet can be repurposed for a web based version. Further, this solution is WebAR compatible, that means if you are viewing this on your phone you can click the AR icon in the top right corner above the image and bring it into your room.
DATA, ANALYTICS & REPORTING
Do you know whos watching, for how long, what's keeping them engaged, and how to extend their attention?
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All data can from our solutions can be tracked anonymously, and reviewed for a deep understanding of engagement metrics pre,during and post events.
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Further, marketing tests could be applied for various strategies to see what really keeps fans' attention and engaged in the game.
