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MCASD

Museum of Contemporary Art of San Diego

SITUATION

The Museum of Contemporary Art San Diego is building an entire new wing to their La Jolla venue

PROBLEM

How can they create awareness?

How can they put concepts into the hands of those willing to support the cause to further knowledge?

 

SOLUTION

Create a unique app that encompasses an AR terrain (created by photogrammetry using drones) together with mini 360 renders of the proposed spaces, which can also be experienced via a VR headset.  The extra level of immersion will hopefully lead to knowledge, 1st hand experiences and eagerness to support the fundraising cause

How we made it

We flew a drone over San Diego and captured this 3D scene, via a technique called photogrammetry.

 

Once created, we can use the scene in VR, AR, 360 and more

 

For the MCASD end solution we crafted an AR and 2D version

3 steps to the experience

STEP 1: DOWNLOAD APP

STEP 2: SCAN THIS IMAGE

Use the target image provided

 

NOTE: it's best if downloaded and printed, else can be displayed on a secondary horizontal device such as an iPad

STEP 3: OPEN APP AND LOOK AT THE IMAGE

And the magic will start!

You'll also be able to jump between 360 renders of the new building and room remodels

Here's how it looks

A quick walk through of the entire experience