MCASD
Museum of Contemporary Art of San Diego
SITUATION
The Museum of Contemporary Art San Diego is building an entire new wing to their La Jolla venue
PROBLEM
How can they create awareness?
How can they put concepts into the hands of those willing to support the cause to further knowledge?
SOLUTION
Create a unique app that encompasses an AR terrain (created by photogrammetry using drones) together with mini 360 renders of the proposed spaces, which can also be experienced via a VR headset. The extra level of immersion will hopefully lead to knowledge, 1st hand experiences and eagerness to support the fundraising cause
How we made it
We flew a drone over San Diego and captured this 3D scene, via a technique called photogrammetry.
Once created, we can use the scene in VR, AR, 360 and more
For the MCASD end solution we crafted an AR and 2D version
3 steps to the experience
STEP 1: DOWNLOAD APP
MCASD Google Play Link:
https://play.google.com/store/apps/details?id=co.theguru.mcasd
MCASD App Store Link
https://apps.apple.com/us/app/museum-of-contemporary-art-sd/id1402551657
STEP 2: SCAN THIS IMAGE
Use the target image provided
NOTE: it's best if downloaded and printed, else can be displayed on a secondary horizontal device such as an iPad
STEP 3: OPEN APP AND LOOK AT THE IMAGE
And the magic will start!
You'll also be able to jump between 360 renders of the new building and room remodels
Here's how it looks
A quick walk through of the entire experience
